The Ad Tech Suite Built for iGaming
The betplus™ Audience Engine − a unique DMP for iGaming
Introducing Bolt™ − Smarter Bid Decisioning equals Stronger ROI
- Smart TV
Mobile is the most important device to consumers, containing rich data points that inform marketing across all other channels. Mobile is where the majority of sports betting and iGaming takes place. Reach consumers at critical points in time with our unique betplus mobile solutions.
Our cookieless Predictive Audience solutions are actionable across all platforms, including desktop, where users turn to place bets, play online virtual casinos, read sports news, check scores, play fantasy drafts, and generally look for entertainment.
Our multi-faceted premium CTV suite reaches users on the biggest screen in the household, as well as secondary devices. We leverage ACR technology to power viewership data that makes TV addressable for brands. Reach sports fans and bettors through betplus when they are watching live games, and most receptive to advertising.
Reach consumers on the go with our data driven DOOH solutions. We connect premium brand placements outside the household with rich location data. Reach bettors in key destinations when they are attending live sporting events or other entertainment venues, and most receptive to iGaming advertising.
Our exclusive, dynamic, in-game ad suite reaches consumers across mobile, desktop, and console devices. Sports betting enthusiasts and iCasino players strongly over index against Gaming as a primary past time. Reach Sports and Entertainment Enthusiasts through the betplus gaming suite by targeting an array of game genres (Adventure, Indie, Racing, Sports, Simulation, Strategy, etc).
Tapping into all major Audio inventory sources, we reach consumers while listening to music, books, and podcasts. With the betplus audio suite, iGaming advertisers can reach avid sports fans through our Sports Listeners audience engine segment. We access all North America’s premium audio publishers.