Solutions powered by zeroma
Signal-led activation across the channels that matter.
Consented signal capture surfaces declared consumer intent in real time.
Zeroma resolves live signals into deterministic audiences for activation.
mplus activates audiences across video, display, CTV, YouTube and gaming.
We connect media delivery to audience quality and business impact.
Campaign outcomes feed back into Zeroma to improve future activation.
We help brands activate live consumer signals across high-impact media environments, connecting declared intent to measurable performance across the open internet.
We help brands identify, reach and convert high-value consumers through signal-led audience activation. By combining live consumer intent with intelligent optimisation, mplus delivers measurable performance in a privacy-first world.
- Future-ready predictive audiences powered by declared consumer intent
- Precision audience activation across premium display inventory
- Proprietary optimisation and bid decisioning focused on outcomes, not impressions
Smart Contextual combines content intelligence with live consumer signals to identify the environments where intent is most likely to translate into action. By understanding both the consumer and the context, mplus helps brands activate more relevant media at scale.
- Combine contextual intelligence with live consumer signal data
- Identify high-performing environments aligned with consumer intent
- Privacy-first activation designed for a cookieless future
Smart TV connects live consumer signals with ACR viewership data to identify, reach and influence high-value audiences across connected television. By combining deterministic audience intelligence with cross-device activation, mplus helps brands turn TV exposure into measurable business outcomes.
- Build incremental reach amongst cord-cutting and cord-light households
- Target audiences based on declared intent and viewing behaviour
- Re-engage exposed viewers across devices to drive visits, conversions and action
Our mplus Gaming suite offers dynamic, in-game ads that seamlessly integrate into the game environment. We tap into all the major dynamic in-game ad inventory globally, with exclusive access to programmatic consoles.
- No Rewards Based or Pop Up Ads
- Measured by 3D Viewability and Brand Lift Metrics
- Multi Device (Mobile, Desktop, and Console)
- Retarget Exposed Users Outside the Game via the mplus Audience Engine
mplus helps brands move from live consumer intent to measurable media outcomes. Powered by Zeroma, we combine deterministic signals, addressable activation and continuous learning to improve performance across channels.
