Solutions powered by mplus Tech Stack
Delivering Innovation and Dimensional Performance at Every Layer
Our proprietary platform for identifying and auditing ad tech solutions to deliver on the innovation needs of advertisers
Exclusive data combined with machine learning powers our development of custom audience segments
Our unique mplus Logic instructs our DSP targeting
Custom algorithms for advertisers enhanced by supply path and inventory optimization
Our advanced analytics suite delivers proven business outcomes
We offer a multichannel product suite extending across all devices and platforms. Our products offer a full funnel approach delivering on everything from Brand Awareness to Sales KPI’s.
We are redefining what performance means for brands with a focus on delivering business outcomes. We drive acquisition and action through our Predictive Models customized for advertisers.
- Future proofed Predictive Audiences for a cookieless world
- Multi-channel and multi-device based performance through one single lens
- Custom algorithms and bid decisioning
Our Brand Awareness solutions extend across all platforms and channels, reaching users when the opportunity to make an impact is highest.
- Smart Contextual offers AI Driven Page Topic Analysis for Ultimate Brand Alignment
- Dynamic Creative Powered by Data Signals
- First to Market High Impact Ad Opportunities
- Brand Lift Studies for In-Game and Smart TV
Smart TV is our comprehensive CTV offering. Our Audience Engine houses ACR viewership data that powers our data driven strategies. We offer CTV ads on TV, as well as sequential re-messaging on secondary devices.
- Build Incremental Reach and Frequency Amongst Cord Light and Cord Cutting Users
- Conquest Competitors
- Drive Exposed Users to Store
- Push Offers and Secondary Actions on Multiple Devices
Our mplus Gaming suite offers dynamic, in-game ads that seamlessly integrate into the game environment. We tap into all the major dynamic in-game ad inventory globally, with exclusive access to programmatic consoles.
- No Rewards Based or Pop Up Ads
- Measured by 3D Viewability and Brand Lift Metrics
- Multi Device (Mobile, Desktop, and Console)
- Retarget Exposed Users Outside the Game via the mplus Audience Engine
We offer proximity based and behavioural location targeting for brands looking to drive to store. With global accredited, opt-in location data, we offer foot-traffic attribution for clients looking to measure the impact of online media in store.
- Advanced User Journey Insights based on Footfall Patterns
- Measure Incrementality of Media
- Opt-In User Location Data
mplus guarantees advertisers first access to cutting edge ad tech with meaningful business outcomes
Our Social Listen technology taps into social data online to understand the depths and nuances of conversations happening in real-time. Target user sentiment, market trends, and key moments in the journey of consumers.